Client: Lemada Light Industries Ltd.
New design for a classic game. A new design for the tiles and the rack for the brand RUMMIKUB®.
The challenge was to create new and fresh look for the RUMMIKUB® components adjusting it to younger consumers without loosing the well known and traditional strong brand.
The main challenge was to create a new dynamic, joyful and advanced version of Rummikub®.
It was done by adding 3 new jokers that are changing the spirit and the rhythm of the game.
The development of the new jokers was done in collaboration with Yariv Ziv and "Practical Innovation".
Graphic design: Sonja Olitsky